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About us

Go4it invests in sports assets and tech, and partners with athletes, leagues and brands for a more active world.


We invest in sports assets and technologies for growth.

Laver Cup


Laver Cup

Europe's elite challenge the world. The Laver Cup will pit six top European players against their counterparts from the rest of the world. For the first time two of the greatest players of all time, Roger Federer and Rafael Nadal, have a chance to join forces, putting aside their rivalry to become teammates and fight to win the Laver Cup.

A Go4it, Team8, Tennis Australia and USTA venture.


We invest in teams who are innovating in sports.

Find out more
  • Is a mobile app and website that connects and inspires millions of athletes every day, unlocking potential through the power and purpose of sport.

  • Is a platform for gamers to interact, compete and take lessons with the pros.

  • Formed by professional gamers with strong expertise in the digital environment, Cursor develops proprietary projects for clubs and brands.

  • Is the world’s first 100% fully automated HD video content and production system, revolutionizing how people teach, learn, engage and monetize sports.

  • Is an open distribution platform for streaming services that is changing how people consume premium digital content, by simplifying payments including cash.

  • Is an innovative platform that transforms an organization’s existing relationship network into a new, powerful source for content creation and distribution.

  • Is a community of adventurers and active lifestyle enthusiasts. The app connects you with local experts for unforgettable experiences around surf, SUP, skate, kite, yoga and more.


Athlete management, strategic consulting for leagues, teams and brands.

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