01 Apr 2017

Laver Cup

Laver Cup a sell-out in Prague

The inaugural Laver Cup, a new international three-day men’s team tennis competition, has sold out, easily setting a new standard for ticket sales at the O2 arena in the debut host city of Prague...

The inaugural Laver Cup, a new international three-day men’s team tennis competition, has sold out, easily setting a new standard for ticket sales at the O2 arena in the debut host city of Prague...

26 2017

Sports Innovation Lab

The Sports Innovation Lab Launches Global Insight Hub for Sports and Fitness Technology

The Sports Innovation Lab launched its market research and advisory platform that identifies and evaluates technology companies, products, and services to power the future of the sports and fitness industry. Go4it is a founding partner, alongside Harvard, MIT, Gatorade, IBM and others.

The Sports Innovation Lab launched its market research and advisory platform that identifies and evaluates technology companies, products, and services to power the future of the sports and fitness industry. Go4it is a founding partner, alongside Harvard, MIT, Gatorade, IBM and others.

05 2017

Go4it Leads Investment in Strava, the Social Network for Athletes

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Go4it invests in Strava, the social network for athletes, with a global community spanning 195 countries and a potential global market of 700 million users. The investment round included other strategic Brazilian investors, and Strava’s existing renowned investors Sequoia Capital, Madrone Capital and Jackson Square Ventures. Strava reinforces Go4it’s portfolio of global sports assets such as new tennis event Laver Cup, and sports technology companies Keemotion, TAPPP, Greenfly and goFlow.

Go4it invests in Strava, the social network for athletes, with a global community spanning 195 countries and a potential global market of 700 million users. The investment round included other strategic Brazilian investors, and Strava’s existing renowned investors Sequoia Capital, Madrone Capital and Jackson Square Ventures. Strava reinforces Go4it’s portfolio of global sports assets such as new tennis event Laver Cup, and sports technology companies Keemotion, TAPPP, Greenfly and goFlow.

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