Fernanda Lob√£o

Planning & Communication Director

Has a Business degree and a Masters in Marketing and Product Management. Fernanda has 16 years of professional experience in Marketing with emphasis on Business, Branding and Corporate Communication. Passing through Oi and SporTV, she led the construction of the Embratel / Claro sports platform, where she worked for 8 years. Ahead of the company’s sponsorship management, Fernanda led the IDB’s winning bid for Telecom for the Rio 2016 Olympic Games and all strategic activation planning.