João was raised by entrepreneur parents and has from an early age been very active on an entrepreneurship environment. At the age of 14, he designed and launched a social tourism network with the goal of promoting tourism in Goiás, his hometown. The project was chosen by an incubator company from the Goiás State University. After that, he focused on his passion, the eSports segment, where he has a great knowledge of the market, being one of the founders of Cursor eSports, which in now Go4it eSports. With his creative and modern profile, João has been creating innovative projects for the company.